Aly Baxter – Associate

Chartered FCIPD

Aly is an experienced HR professional who has worked across a range of sectors including financial services, retail and outsourcing. She has experience in a variety of roles, including HR Business Partner and Leadership Development, and is accredited to use Level A psychometric tests, Myers Briggs and FiroB.

Aly is open and friendly with an infectious enthusiasm which makes setting and reaching goals both satisfying and enjoyable. She is particularly skilled at listening, guiding and supporting people through situations that may be unfamiliar and her coaching provides a safe and comfortable environment to test out ideas and consider possible outcomes.

What she particularly loves about her role with Busec is the opportunity it provides to work with people who are motivated and keen to progress; she can’t wait to uncover their potential. Having taken the professional assessment route herself, Aly is sympathetic to the needs of her clients and uniquely positioned to offer help and advice. She has always had a passion for coaching and counselling and is a keen advocate of self-development, having recently enrolled on a Personal Transformation Coaching Programme.

Her love of the great outdoors and, in particular, long coastal walks, is reflected in the name of her coaching and mentoring practice, RockPool Coaching. If you’re curious about Aly’s unique approach, you can find out more at

T 01730 710055